The morning market of Îda-machi’s central shopping street is also called “two and seven morning market,” since it is open on the 2nd, 7th, 12th, 17th, 22nd and 27th day of each month. About 20 stalls sell farm produce such as Chinese cabbage, white radish, beans, persimmons, and apples, as well as dried fish and pickles from 6:00 am until noon. The market has the kind of warm, artless atmosphere that cannot be found in tourist spots, and is crowded with local people. Its history dates back to the end of the Muromachi period. Îda-machi is located at the divide between streets leading to mountain villages and streets leading to the sea. The market probably started as a place of bartering for vegetables and marine products. Later, the market came to be held regularly on six days of the month (2nd, 7th, 12th, 17th, 22nd and 27th), and called “Rokusai (six-day) Market”.