Shunran (Noble Orchid) is one of the wild orchid species. The literal translation of Shunran is “spring orchid”; it blooms in the spring sunshine of Satoyama in pine forests and other wooded areas. From March through April in the mountainous areas in Noto Town, the shrub bears a pale, yellowish-green flower that measures five centimeters in diameter. Shunran has been bred and cultivated since the Edo period as a popular garden plant. Its flower is edible. In 1996, seven residents of the Miyaji and Sakeo areas of Noto Town used Shunran for regional revitalization, by setting up the Shunran-no-sato Executive Committee and starting to cultivate Shunran in a greenhouse. While taking care to return some of the plant’s rootstocks to the natural environment to conserve Satoyama, they have sent pots of Shunran and regional products to amateurs of the shrub through a membership system.