In Noto Town, around 90 farmers grow blueberries of the Rabbit Eye species, which are tasty, long-lasting, and suitable for a warm climate, and the High Bush type, which is suitable for a cold climate. The berries are harvested from late June through late September. Their sweet-and-sour taste is becoming popular, and they are sold to supermarkets and sweet shops in Ishikawa. Visitors can enjoy picking the blueberries at some of the farms. Experimental cultivation started in 1983, and full-scale cultivation began as a replacement for rice farming in 1993. The plants grows to about the height of an adult, and they are easy to take care of, even for the elderly. As a result, there has been a recent increase in the number of blueberry farmers. The berries are eaten raw, and used for wine and jelly.