Yukiwariso is a perennial plant of the Primula genus, Primulaceae family. They grow naturally in subalpine and alpine zones all over Japan. They bloom with light purple flowers between May and June when the snow melts in the highlands. The name yukiwariso means “flower that breaks through the snow”. Saruyama-misaki, which juts out at the northwesternmost tip of the Noto Peninsula, has one of the most famous colonies of yukiwariso in Japan. It is located at only 200 meters above sea level, so yukiwariso bloom there from late March through early April, earlier than other places. “Yukiwariso Festival in Noto” is held every year during the blooming season, when people can enjoy walking around Saruyama-misaki or visiting the exhibition and sale of yukiwariso on Sojiji street, Monzen-machi. Local residents are engaged in conservation activities such as growing seedlings or patroling to prevent theft. In the language of flowers, yukiwariso means “patience”, which comes from the fact that it breaks out of the snow as if announcing the arrival of spring, after going through the harsh, long winter.